$(document).ready(function() {

var showText="read more...";
var hideText="Close the extra text";

$("#hide_this").before("<p><a href='#' id='toggle_link'>"+showText+"</a>");

$('#hide_this').hide();

$('a#toggle_link').click(function() {

if ($('a#toggle_link').text()==showText) {
$('a#toggle_link').text(hideText);
}
else {
$('a#toggle_link').text(showText);
}
$('#hide_this').toggle('slow');

// return false so any link destination is not followed
return false;
				});

});